# Create and Manage AI Personas

An AI Persona defines the framing, tone, and style of replies sent to your customers. You can configure multiple personas to adapt communication for different channels, use cases, or teams.

> Source: https://www.robylon.ai/docs/ai-persona
> Section: Getting started with Robylon

## Quickstart — Create Your First Persona

<Steps>
  <Step title="Navigate to Personas">
    Go to **Settings → Team → AI Personas**.\
    This is where you will find and manage your personas.
  </Step>

  <Step title="Add a New Persona">
    Click the **Add AI Persona** button to begin the creation process.
  </Step>

  <Step title="Configure Persona Details">
    Fill in the following fields:

    * **Name** — A clear, identifiable name.
    * **Channels** — Select where the persona will apply (e.g., Email, Chat).
    * **Bio** — A detailed description that shapes AI responses.
    * **Tonality** — Choose tone: *Friendly*, *Casual*, *Professional*, or *Direct*.
    * **Language** — Primary and additional reply languages.
    * **Custom Instructions** — Special instructions for unique scenarios.
  </Step>

  <Step title="Set as Default (Optional)">
    Use the **Set as Default** option to bind this persona to a specific channel.\
    All replies from that channel will then use this persona automatically.
  </Step>

  <Step title="Save Changes">
    Click **Save** to store and activate the persona configuration.
  </Step>
</Steps>